Business Strategy Essay Example | Topics and Well Written Essays - 1500 words

Business Strategy - Essay Example This will range from an individual to an organisation. A contractor of a construction project can subcontract the electricity wiring to the subcontractor. Recommendation as a subcontractor or main contractor The amount of resources available would determine whether a company or an individual can be the main contractor or the subcontractor. The private family owned company would be better off operating as a sub contractor rather than a main contractor or even carrying out both the activities of the main contractor and the subcontractor. The operations of the company as evidenced by the financial statements indicate large amounts of sum that has been used to transact the liabilities. As much as the liabilities still run lower than the assets, the margin is very small and would not guarantee that the company will not incur losses soon. A company would consider being a main contractor or a subcontractor depending on the balance between the assets and liabilities. This financial statement is important to determine the profitability and the liquidity of the company. A subcontractor may decide to operate so not only because of the limit of resources but because the subcontractor is more specialised in a given section of the contract than the main contractor. The company’s decision to become a main or subcontractor should be based on the health and safety of the employees and workers of the organisation which would have been provided to give a judgement that is based on all the factors that affect the operation of the compan

Self-Assessment and Reflection Essay -- Personal Writing Essays Papers

Self-Assessment and Reflection   Ã‚  Ã‚  Ã‚  Ã‚  In the last seven weeks, I had an opportunity to look back and analyze the events that has shaped my life. This was a unique experience where I was emotionally comfortable enough to look back at life. I was able to objectively revisit many events that were often buried and too painful to face. I was free from the turmoil of emotional fears of failure, anger, regret and loneliness, which often clouded my perception. . I was able to dwell on many pleasant and unpleasant events with more comfort and confidence. I accepted each event as part of life, regardless of whether it was a good or bad experience. I understand that life transpires even when we are not prepared for it, but more importantly, it is how we deal with circumstances that keep us going forward. For the first time, there was clarity and I became aware of two main points one was my life changing/challenging experience and the second was my financial growth. My life has been a journey filled with challenging experience, which consist of some unfixable actions, like leaving home. I grew up in an authoritarian, religious environment where personal expression and freedom did not exist. Since I could remember, there was a constant pressure for me to conform into Indian Christian society. Over the years the burden of not being able to convey my feelings and endless demands grew to hatred and retaliation toward my parents. The day after my high school graduation, without lett...

Martha Graham Essay

Discuss the influence Martha Graham had on the development of Modern Dance. Make detailed reference to her technique, choreography, and performing. Modern Dance is a style of dance that originated in the early 1920s as a rejection of Classical Ballet; it can be used to show raw emotion, political/social issues, and freedom. Martha Graham (11th May 1894 – April 1st 1991) was an American dancer who had a large impact on Modern Dance. The development of Modern Dance was largely impacted by Martha Graham, particularly by her influence on technique, choreography, and performance. Martha Graham was the first person to develop a technique for Modern Dance; this had a huge a huge influence on the dance’s development. The technique Graham developed was the ‘contract and release’ technique. Contractions in Modern Dance show negativity and vulnerability. The contractions are shown by the body pulling in at the torso and the arms, legs, and head, being pulled toward the torso as if in an attempt to protect it and appear smaller. The release shown in Modern Dance shows positivity and fearlessness. It is shown when the arms and head are held out from the body and the torso is pushed out, this movement appears bigger than the contract movement. Martha Graham attended the ‘Denishawn School of Dancing and Related Arts’; the style of dance which Ruth St. Denis taught was very oriental based. The Denishawn School was the first dance school for Modern Dance. Attending the Denishawn School was a good start for Graham although she wanted to develop her own ideas and not only learn from others. Attending Denishawn inspired Graham to develop her own technique and helped her to do so; this technique drastically influenced Modern Dance in the years of its development. Graham’s choreography was often inspired by cultural issues and largely featured abstract movement. Martha Graham often used abstract movement in her choreography to show emotions. Abstract movement was a technique which entailed boiling down emotions and movements to the purest and most raw form. She used abstract movement in her work piece ‘Lamentation’(1930). This showed her portraying the feeling of grief; not the act of grieving but the feeling itself without any attachment or already known ideas of acts of grieving. During the 1920s America was dealing with the backslash of The First World War and was beginning to enter into an era of carelessness, parties, bootlegging, and The Great Depression. Classical Dance was becoming an ever-more popular form of entertainment however it was devoid of any real meaning or messages; it was this that brought about the rise of Modern Dance. Martha Graham used Modern Dance as a medium for expressing her views on these social issues and took a lot of inspiration from these issues. One example of a dance based on social or cultural events is Appalachian Spring (1944). Appalachian Spring is a dance based on the celebration of the American pioneers after building a farmhouse, showing that they had successfully settled into America. Conveying ideas about social and cultural issues was a new concept in dance as was abstract movement and these concepts greatly influenced Modern Dance. Martha Graham was original in the way that she would create the performances that she made. Graham was the first in Modern Dance to collaborate with other artists so as to include all art forms in her performances. She collaborated with Louis Horst, Isamu Noguchi, and Aaron Copland while creating her performances. Louis Horst was a music accompanist and would play music while she performed, Isamu Noguchi was a sculptor and would sculpt Graham’s props and sets, and Aaron Copland was a composer and he would compose the music to go with Grahams dances. One of the things Graham did to highlight the differences between Modern Dance and classical dance was that she would choreograph a dance and then music would be written to accompany the dance as opposed to the order which takes place during classical dance where the music has already been written and a dance is choreographed to accompany the music. Because of the ways that Martha Graham produced her performances this influenced Modern Dance through example. Modern Dance’s development has been hugely influenced by Martha Graham. She has influenced dance through her introduction of techniques, her new ways of choreographing dance, and through her ideas for new ways to produce performances.

The Principle Of Autonomy, Counseling, Supervision, And /...

Autonomy Describe the principle. Detail the implication for any or all of these issues: Inclusion, Referral, Best Practice, Limitation as a Counselor, Supervision, and/or Practice as a Counselor Point out the Multicultural dimension of this principle. The principle of autonomy is considering to be the right of the clients on making their own decisions while resolving their own conflicts. The counselor cannot tell them what to do in order to resolve their problems. The counselor encourages the client’s personal growth respecting the client culture, personal values and belief. Corey et al, (2015) states, that supervision counseling that are being train, learn that there is no need to surrender their own values and beliefs; however, they do learn to leave their own personal values and belief out of the counseling sessions (p.75). Clients for whom autonomy is restricted because they do not have the ability to make competent and rational decisions or act on those decisions are: 1.Children infants to 10 years of age and individuals with intellectual disorders have limited competence 2.Adults with dementia or Alzheimer’s has intermittent competence 3.Clients who are incarcerated cannot act upon the irrational and competent decisions due to their status Exception to Autonomy – If a counselor becomes aware that an individual is planning on infringing on the rights of others, by causing harm or depriving them of their autonomy, the counselor is held to the â€Å"Duty to Warn† and mustShow MoreRelatedEthical Issues Associated Within The Clinical Counseling Profession Essay1580 Words   |  7 Pagesassociated within the Clinical counseling profession. There will be at least four of the nine sections of the ACA Code of Ethics that will be covered within the context of this case. In consideration of each of these ethical breaches there will be dialog on the nature of the ethical issue or violation, where the ACA ethical code applies, ramifications of the ethical issue or violation of both parties, and with supplementary support of Kitchener?s five primary ethical principles that were involved or violatedRead MoreA Group Of Counselors At Lunch At A Local Restaurant1502 Words   |  7 PagesA group of counselors in a large clinic are at lunch at a local restaurant. During the course of lunch, Frank and Megan start getting into a discussion about a tough case. Emily is an intern and due to the type of work she wants to do is limited to just several settings. Frank and Megan are both her supervisors and hiring managers at the setting. Emily is very uncomfortable since they are using client names and information. Client Confidentiality Psychotherapy is an intense and complex process,Read MoreLying On The Couch By Irvin D. A Brief Essay1654 Words   |  7 PagesLying on the Couch by Irvin D. Yalom has been both entertaining and interesting from a counseling standpoint in that it provides a scandalous and as was in most of the cases, a look at what could go wrong if ethics in a clinical counseling setting go awry. Following the characters of Seymour Trotter, Earnest Lash, and Marshal Streider in working with their clients and with each other the ethical lessons to be learned become obviously apparent, if not emotionally painful. Although, numerous issuesRead MoreFor This Assignment, An Interview Was Conducted With Traci1232 Words   |  5 PagesProfessional Counselor (LPC) with Genesis Counseling Center in Chesapeake, Virginia. Relying on Christian principles as the basis of the therapy, Genesis Counseling Center offers comprehensive counseling and psychological services, including individual, marriage, family, Biblical counseling, psychological testing, group therapy, life coaching, online counseling, consulting, leadership coaching, and licensure supervision, in an outpatient setting. The office in Chesapeake is part of a larger practice, theRead MoreThe Ethical And Legal Dilemmas That Ms. Burrows1167 Words   |  5 Pagesinsurance providers, counselors are required to be truthful and forthcoming (American Counseling Association, 2014). Taking cash payments and then billing an insurance company is not only untruthful, it is intentional fraud. Another fraudulent action committed by Ms. Burrows was billing under the depression codes but not having treatment plan connected to depression. Miscoding for the purposes of billing is insurance fraud (Lane, 2014). Section #2 The six basic moral principles: autonomy, non-maleficenseRead MoreRoles And Mission Of The Counselor2699 Words   |  11 PagesRoles and Mission The counselor may play various roles, at several levels, i.e. the counselor may be an educator to the client, the counselor may be a type of mentor offering advice and guidance on specific issues, and also engage in other roles. The counselor may also act as an advocate for a client whose cultural background is significantly different than the environment he or she may currently be in, by ensuring that the client is treated with the same respect and given the same opportunitiesRead MoreEthical Practice Involves Working Positively: Diversity in Counseling2539 Words   |  10 Pagesï » ¿Ethical Practice Involves Working Positively Diversity Difference Name Institutional Affiliation Date: Ethical Practice Involves Working Positively Diversity Difference Introduction Counseling is a profession that involves associations based on principles and values ethically. Patients are able to benefit by understanding themselves better and through creating relationships with others. Through counseling, the clients are able to make positive alteration in life and enhance their living standardsRead MoreEthics Paper Rough Draft : Group Dynamics2624 Words   |  11 PagesDynamics Liberty University The overarching goal as an effective and competent counselor is the ability and knowledge to integrate ethical codes into ones professional practice (Kocet, 2006). Therefore, this ethics paper will explore the topics of ethics as it is within groups as compared to ethics regarding individual counseling. Ethical decisions are those pertaining to the overarching moral principles, such as doing good for others which is termed beneficence and to do no harm which isRead MoreEthical Standards Of Counseling And Moral Principles3592 Words   |  15 Pagesstandards in counseling and moral principles in group work have advanced over the past couple of decades solidly in the areas of treatment and the growth and development of individual participants singularly and together. Apart from the American Counseling Association (ACA), the National Association of Social Workers and the American Psychological Association, the American Group Psychotherapy Association (AGPA), the Association for Special ists in Group Work (ASGW), and the American School Counselor AssociationRead MoreCounseling: An Ethical Dilemma with HIV/AIDS Essay example2398 Words   |  10 PagesIn the counseling field, it is necessary for clients to trust the therapist and be able to disclose sensitive information about themselves. Many times when a person is coming in for counseling the individual is vulnerable and looking to improve the quality of life. This is the reason why confidentiality is highly important in therapy. It is an essential piece that helps to create a rapport and relationship between the client and therapist. One area in which it is extremely important to explore confidentiality

The American Counseling Association Is The Resource That...

Did you ever wake up and think how can I live up to the expectations of a licensed counselor? I know I do – everyday. Where are the resources that can guide me in the right directions when I am faced with a situation while practicing? The American Counseling Association is the resource that can provide me with tools that can facilitate my development as a future counselor. After I get my LCPC in the state of Maryland, I want to counsel children and adolescents with severe psychological trauma. The ACA website has an entire section on ‘trauma and disaster’ for children through adolescents. The American Counseling Association’s fact sheets provides various symptoms for children and adolescents that are experiencing trauma. According to the American Counseling Association’s Traumatology Interest Network and facilitator, Karin Jordan (2015) children exhibit different trauma related symptoms at different periods in their lives (ACA et al., 2015). While I am providing therapy as a new LCPC, my client may not explicitly say that they have undergone some sort of trauma, but may unknowingly talk about their symptoms. It will then be my responsibility to consult a colleague, or in this case, the ACA to better serve my client’s needs. I will study the specified age group symptoms, while comparing the symptoms of my client and continue with the diagnosis of trauma (ACA et al., 2015). Another resource that the ACA provides for counselors are self-care strategies (ACA, 2015). It isShow MoreRelatedThe American Of American Counseling Association967 Words   |  4 Pages Teacher, counselor, administrator and other educational personnel organizations are in place to help those in education with a wide variety of circumstances. Some organizations have been in existence for over a hundred years, some have thousands of members and others are unique in the membership and partnerships. Since I will be a future counselor soon, I have chosen to research the American Counseling Association. The American Counseling Association is unique in its creation because four separateRead MoreWhat You Need To Know About School Counseling. Brett Smith.1707 Words   |  7 Pages What You Need to Know About School Counseling Brett Smith Limestone College Introduction to Counseling Ms. Deal February 19, 2017 Abstract This paper explores the main characteristics of the school counseling career. To understand school counseling its history must be visited when it began in the 1800’s. This paper goes through the steps of licensure, education requirements, and typical therapy techniques adopted by today’s school counselors. To fully understand how to be the best atRead MoreThe Professional Identity of a Mental Health Counselor1583 Words   |  7 Pagesï » ¿ The Professional Identity of a Mental Health Counselor Trineequa Gilbert Capella University Introduction The professional identity of a mental health counselor is extremely important. When it comes to finding your professional identity, it is important to weigh out all options to make sure that the profession that is chosen, is what one would see themselves doing for a long time. It is more so of asking oneself if they feel they qualify for the careerRead MoreProfessional Identity Paper1699 Words   |  7 Pagesï » ¿ The Professional Identity of a Counselor-in-Training COUN5004 The Professional Identity of a Counselor-in-Training What is professional identity? Is it the philosophies that a professional holds regarding their profession? Is it the roles and characteristics that are required in a listing of their job description? Or is it related to the resources available for a working professional to continually develop their skills within their profession? Professional identity is all of theseRead MoreDeveloping Your Professional Identity Is Good For Any Profession1099 Words   |  5 Pages Developing your Professional Identity An effective professional identity is good for any profession, especially a counseling profession. When a person develops a professional identity it says who they are and what they stand for in that profession. It also says they know about that profession and could tell another anything they would like to know about that profession. When a person knows about there profession they can answer any questions they have about that profession. In this paper the authorRead MoreCoun 500 Personal Identity Paper1469 Words   |  6 Pagesprofessional counselor and the differences between a professional counselor and other related professionals. It will also integrate how religious and spiritual beliefs can impact professional counseling. It will summarize my beliefs and values and what I plan to do so that I will not impose my beliefs on clients. Also, I will reflect on what I have learned during this course and how it will impact my future as a counselor. Professional Identity Section I: Professional Counselor Role TheRead MoreThe Importance of ASCA National Model Crosswalking Tools in Guidance Curriculums1373 Words   |  6 Pagesexemplary school counselor performance and accountability model for structuring a comprehensive guidance program. The ASCA National Model Crosswalking Tools can be used to develop the appropriate scope and sequence for a guidance curriculum.When implementing this tool correctly in a school system, there are major influences that can be utilized in helping students. In the paragraphs below I will describe key points of how it will improve student learning, foster student development of career awarenessRead MoreSocial And Cultural Diversity For Counseling Association For Alcoholism And Drug Abuse Counselors2002 Words   |  9 Pagesgroup can have significant differences in their values and perceptions of the world. Finally, this paper will state completely, with regard to every detail, how the American Counseling Association (ACA) and National Association for Alcoholi sm and Drug Abuse Counselors (NAADAC) codes of ethics will inform the practice of social and cultural diversity, the role of cultural sensitivity and communication styles in treatment, also how social and cultural diversity courses will help me in a future practiceRead MoreSchool Counseling Collaborative Model5757 Words   |  24 PagesThe school counseling profession has evolved over time into a collaborative model. This collaborative model involves teachers, school administrators, parents, counselors, other school personal, and community stakeholders. The first guidance program was developed in 1895. In 1926 New York became the first state to require guidance workers to be certified; in 1929 New York became the first state to have full time guidance workers. In 1952 the American Personnel and Guidance Association (APGA) was establishedRead MoreGuidance and Counseling Program Needs11909 Words   |  48 PagesGUIDANCE AND COUNSELING PROGRAM NEEDS AS PERCEIVED BY SELECTED THIRD AND FOURTH YEAR HIGH SCHOOL STUDENTS IN CAVITE STATE UNIVERSITY LABORATORY SCHOOL A Special Topic Submitted to the Faculty of the Cavite State University In Partial Fulfilment Of the Requirements for the degree of Master of Arts in Education (Major in Guidance and Counseling) RIO MAY A. DEL ROSARIO September 2011 TABLE OF CONTENTS Page Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.. Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

The, The Roman Empire, And Councils Of The Early Church

Arius, the Roman Empire, and Councils of the Early Church Christianity came to a crossroads during the fourth century. Previously, there had been gaps in Church teaching, and so some people began to fill those gaps. One of those people was Arius. Arius was born in 256 A.D. in Libya, but moved to Alexandria, Egypt and became a presbyter there. He began to teach about Jesus as a creature created by God the Father, and so therefore not God. This was seen by many early Christians as a possibility, as there had not previously been any official teaching set, and many of them started to follow Arius. Though the Church experienced some struggle with this heresy, in the end it was made stronger because it was forced to set theological beliefs. The Christian Church was advanced in the fourth century through struggles with the Arian heresy, a drastic change in the Roman Empire, and the combination of the Empire and Church to combat heresy. Arius’ teaching called to question multip le beliefs of Christians that had not yet been established. First, Arius taught that God the Father is one, singular God.1 He derived this principle from the beliefs of Judaism, from which Christianity was born. According to Arius, God has some qualities that only he can possess2, making him uniquely alone and unequal to any other thing. One of those qualities possessed by God is that he is â€Å"ingenerate.† This means that he had no beginning in time: he always was. He is also perfect, which bringsShow MoreRelatedChristianity And Christianity Of Christianity892 Words   |  4 PagesOver the course of hundreds of thousands of years, Christianity and Catholicism have gone through tremendous changes through different major events in history. 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Later, Polycarp became the bishop of Smyrna which is in modern-day Turkey. His only known surviving writing was an epistle to the church at Philippi which revealed that he had little formal education and evidenced his humility and straightforwardnessRead More Q: European monarchs of the late fifteenth and early sixteenth centuri848 Words   |  4 Pages In northern Europe after the Middle Ages, monarchies began to build the foundations of their countries that are still in affect today. During the late fifteenth and early sixteenth centuries these â€Å"New Monarchs† made many relevant changes in their nations. During the middle of the fifteenth century Europe was affected by war and rebellion, which weakened central governments. As the monarchies attempted to develop into centralized governments on ce again, feudalism’s influence was lessened. 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Celibacy is on a voluntary bases and never to be forced upon anyone. c) The Catholic Church does impose celibacy on its priest. Recently some of Eastern Catholic Church have allowed for their priest to marry. The Latin Roman CatholicRead MoreThe During The Age Of Reformation Essay1080 Words   |  5 Pagesof Reformation people were greatly against the abuses that existed in the Roman Catholic Church. A couple of abuses that were greatly stressed were the selling of indulgences, simony, and nepotism. It was some of these same abuses that prompted German reformist Martin Luther to write his 95 Theses. And for the Council of Trent to later address them in a series of meetings. The most criticized abuse of the Roman Catholic Church was the selling of indulgences by the pope. Indulgences permitted peopleRead MoreHow Christianity Changed Between The First Century And Its Legalization1036 Words   |  5 Pagesspreading the teachings of Christ throughout the Roman Empire and beyond. 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However many of them did not believe

Nike Business Essay Free Essays

string(97) " markets are reaching saturation, new markets need to be identified to prevent decline in sales\." Analyse their strategic choices with their options- why they made the choices that they did and recommendations. Has their strategic focus changed? Look for critical success factors, matches and mismatches. Identify any key areas that have affected Nike. We will write a custom essay sample on Nike Business Essay or any similar topic only for you Order Now Look at tools of analysis e. g. swot analysis, pestle, value chain, porter’s 5 forces, shareholder matrix, resource view, 4 p’s, BCG matrix. etc and others to come to your answer. Introduction Nike operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities. This environment is fairly stable although terrorism and Sars has affected consumer confidence and supply networks. Mission Statement In its mission statement Nike expresses that it requires doing business in a responsible way, leading to sustainable financial growth. With the advances in technology, HR practices, the well informed and trained work force, there is very little left to differentiate organisations. Being seen to go further than the minimum required on social issues can attract and retain customers. This green cleansing attracts attention to the organisation; they are viewed as caring and social responsible (Mullins, L. 2005). A report, on the business practices of Nike through its supply chain accused the organisation of being involved in poor working conditions, violations of labour rights, low wages and harassment of its workforce. Nike takes these reports seriously. On the basis of the research findings the company has intensified the monitoring of its suppliers (Hummels, H and Timmer, D. 004) Past options To build its business with all of its partners based on trust, teamwork, honesty and mutual respect; this is expected to be returned, expecting business partners to operate on the same principles. Rationale Nike does not want to only do what is required by law, but also do what is expected of a leader Future Options Review and monitor closer the actions of business partner s Rationale To prevent bad publicity, which can damage the organisation Critical Success Factor To demonstrate to consumers the high value within the organisation to CSR. Change of Focus Theorist Hummels, H and Timmer, D. 2004 agreed that these reports were needed, Although Mullin, L. 2005 stated that it could be just green washing Nikes Function Past options the company focus on design and development Rationale This reduces long term debt has the benefit of not tying capital up in plant and equipment Future Options Rationale Critical Success Factor Reduced size of premises therefore reduced costs. Vital to have innovative employees. Products are viewed as innovative Change of Focus Theorist Johnson, G Scholes J 2004 agreed that this was a cost effective method of production Production Within several of these countries there have been problems with production, distribution and political problems. With the change in relationship between the USA and Vietnam and China, these are new production venues that Nike could explore. Past options Produce goods in the Far east Rationale Keeps costs down Future Options Vietnam and China Rationale New trade agreements, present sites are switching manufacturing to electrical goods Critical Success Factor Maintaining current standards, closer working relationships, retaining customer loyalty by guaranteed standard of product Change of Focus A shift to a more managed production Theorist All organisation need to watch changes in political and economical factors in their outsourcing. Johnson, G Scholes J 2004, Shareholder Matrix Surrounding all organisations are stakeholders, all with varied levels of authority, power and interest towards the organisation Mendelow (1991) considered a matrix that classifies the level of power and interest a stakeholder has in an organisation. Although once each group of stakeholders is recognised, it cannot be assumed that their level of interest will remain the same (Mendelow (1991) cited in Scholes, K. Johnson, J 1997:198). Jones (1995) argue that the stakeholder framework is practical for considering business and society issues, because it identifies the sources of a corporation’s social obligations and its set of stakeholders (Jones (1995) cited in Rowley, T. 1998:28). Therefore by Nike concentrating on their stakeholders it has placed Corporate Social responsibility high on the ir agenda. The organisation has to demonstrate transparency in all actions and reporting. This can cause conflict with the shareholders. Common in stakeholder theory is compromises on both sides that can obviously haze over differences; this primary characteristic is accepted as contra-distinctiveness from the shareholder value. This was discussed by Friedman, (1993) that the ultimate purpose of a company should be serving the interests of its shareholders (Friedman, (1993) Value Chain Nike’s supply chain provides a clear view of the extent of the global nature of the company. Nike’s headquarters are in America; however, virtually all of its production takes place outside of the United States. Nike’s supply chain upstream begins with the materials used in the production of its products. Many of these materials used in production are available in the locations which the manufacturing takes place, but some specialised materials have to be imported to the manufacturing company. Past options Outsourcing of all production Rationale Reduced costs Future Options Outsource with stronger control Rationale Speed up reporting of any problems in production, the supply chain, the greater the distance the slower the reporting of problems Critical Success Factor Reduce problems associated with distance, i. e. uality, consistency and value Change of Focus Although still outsourcing, they would gain more control over production. Theorist Johnson, G Scholes J 2004, agreed that Nike can be too far from the site of production Past options Target USA Rationale Demand and growth for footwear in the US was rapid. Future Options Future option is to enter EU markets Rationale To expand int o growing markets as US is near saturation. Critical Success Factor organic growth as well as by acquisition, also brand name, goodwill- therefore there is a match is CSF to succeed Change of Focus Maybe have to target marketing in a different way Theorist When markets are reaching saturation, new markets need to be identified to prevent decline in sales. You read "Nike Business Essay" in category "Essay examples" Johnson, G Scholes J 2004, Distribution And Retailers Nike has a strong network of retailers in 200 coutries world wide through distributors, licensees and sudsiduaries. Within the USA there are 18000 stores that retail nike products. These are well established channels. Nike made itself heavily dependant on one retailer Footlocker, representing 10% of their revenue. When Footlocker reduced their purchasing form Nike, it created a reduction in turnover in the short term. Organisations that are over dependant on one retailer are open to cash flow problems, if the retailer switches suppliers, reduces purchasing or ceases trading (Johnson, G Scholes J 2004). Past options Although they have numerous retailers, they were heavily dependant on one out let chain Rationale To sell top of the range products Future Options To negotiate partnerships deals that allow for the choice of product for the retailer Rationale To prevent sudden withdrawal of products Critical Success Factor Customer being able to rely on source of product. If withdrawn they may find an alternative product Change of Focus Closer working partnerships Theorist Organisations that are over dependant on one retailer are open to cash flow problems, if the retailer switches suppliers, reduces purchasing or ceases trading. Johnson, G Scholes J 2004 Nike has a futures, but can also ship overnight when needed. Although the futures method is currently working for Nike, Past options Futures ordering system Rationale a 6 month lead time for product orders, always knowing what is needed in production Future Options Rationale Critical Success Factor This is responsive to the market trends, but can also help retailers plan stock. Change of Focus Theorist Any change or threats within the markets could leave them overstocked (Groucutt, J. et al 2004) Sales In addition, consumer sales outside of the United States exceeded sales in the United States in 2003 with only 43% of the company’s sales coming from the US In Europe there are difficulties in entering the market, the single currency and the trade rules make entry difficult for large organisations. Past options Target the US Rationale Growing market, but is now reaching saturation Future Options Target new markets, including e-commerce Rationale To avoid a reduction in sales Critical Success Factor Entry to the markets, by advertising and targeting the audience. Ensuring accurate and quick picking of the customers order Change of Focus Shift to global marketing, selling world wide from the web targeting Generation Y. Theorist By tailoring marketing to the customer needs Nike has been successful in the past and continues to be today (Johnson, G Scholes J 2004) Nike Branding Past options global brand Rationale Consumers are willing to pay a premium price for; as they imply credibility, high quality and up-to-date global trend. Future Options When companies are bought trade under their name Rationale Moving into a new market with a brand that is already global you can reduce cost of introductory and follow-up marketing programs. Critical Success Factor Ensures customer loyalty and to widen portfolio Change of Focus Concentrating on core products as Nike, allowing growth in new diverse markets Theorist significant scales of economy are achieved Aaker 2000, this is in terms of brand development, packaging and manufacturing Marketing Sports personalities have endorsed the Nike product, although with numerous different sports and countries targeted this has been costly. The amount each personality has received is considered high. This forces the competitors to market their products in the same way. Trends within the industry have increased the number of female consumers. With advertising Nike has targeted segments of the market, this costly. Nike should review their advertising policies (Groucutt, J. et al 2004). Past options Sports personalities have endorsed the Nike product, although with numerous different sports and countries targeted Rationale To target all types of sport by choosing personalities which are at the top of their sports. Future Options To chose personalities that appeal to a wider audience Rationale To reduce advertising costs Critical Success Factor Change of Focus Theorist Groucutt, J. et al 2004 4ps The athletic shoe industry is highly competitive as well as a demanding market where fierce competition, price conscience consumers, and constant changing market trends and fads have all been attributing factors in how a manufacturer responds. Highly focused brand includes Nike, Adidas, and Reebok, they target a precise market. However, there is evidence that a brand will widen its target market as it reaches a greater level of maturity. In the case of Nike, for example, there was a move into new sports areas away from the running heritage. Nike’s target audience has moved from more masculine towards female and Generation Y. Price is related to Product, through the characteristics of the brand, it’s packaging and overall image. People are buying into an ideal, not just the item. Consumers believe that there is a link between quality of a product and the price. Consumers question what they are getting for their money. Brand Management, customer awareness and loyalty, is directly linked to the price, therefore maintenance of the relationship between brand images; quality and price have to be consistent (Johnson, G Scholes J 2004). Models Used In Analysis Swot Analysis This analysis will summarise key issues from the business environment and the strategic capacity of Nike. This can be used to judge future strategic options. Strengths Product Range Capacity for innovation Distribution expertise Single Brand Stars endorsement Contract manufacturing Large portfolio of products Weaknesses Single Brand Too many stars endorsement Contract manufacturing Spread portfolio of products Reliant on retailers Reduction of target market Opportunities New Markets E commerce Research and development Increase product line Product diversification Change target market New manufacturing countries Threats Competition Fashion Trends Contract manufacturing and copying of product (intellectual property) Consumer lifestyle changes Competition Bad press associated with Nike Outlets cancelling orders Sars Pestle This will consider environmental influences on the organisation, both in the past and with future strategic plans. Political Striking dock workers Political unrest in the production countries Terrorism in the home country Economic Slow down in the economy Reduction in consumer confidence Barriers of entry to the EU Contract manufacturing Socio-cultural Brand conscious consumers Change in buying habits in younger people Generation Y prefers other types of footwear Increase in the female share of the market Corporate social responsibility Technological Speed of change of product Design Ability Speed of News reporting Environmental Re use a shoe Sustainability philosophy Climate impact Legal Threaten action by underage workforce Poor employment record Corporate social responsibility Contract manufacturing and copying of product (intellectual property) Trade agreements Supply Chain Like every large IT undertaking, the team responsible for the implementation of Nike Supply Chain (NSC) began with a set of specific, stated goals: Enhancing Nike’s ability to respond to changing conditions; Reducing inventory and capital investment risk; Improving service to meet customer/consumer needs; Improving process, information and product quality; and Providing an efficient global supply chain with local implementation Porter’s 5 Forces This model is used to identify the sources of competition, and how to gain advantage over them. Potential Entrants Other sportswear manufacturers expanding their portfolio Cheap copies from the Far East Buyers The buyers of sports footwear have changed in the past decade. There has been and increase in women purchasing the shoes, Generation Y has a different tastes and purchasing methods. Substitutes When required for professional use there is no substitute goods, but as a fashion item there are many other goods that could be purchased. Suppliers Using production facilities in the Far East has give Nike economies of scale. Although there are now problems arising from these factories, they are switching to making there own goods, labour and political unrest causes delays in manufacturing and shipping of the goods, Competitive Rivalry Reebok, offering more choice of shoe, introducing endorsement by sports personalities, sponsoring sporting leagues Adidas have recovered from the problems that plagued them, and have a good product mix, covering a wide range of sports. BCG Matrix Nike is established within its markets, benefiting from economies of scale. This places them in the Cash Cows category on the Matrix. Cash cows market growth has slowed, and the products hold a fairly stable market share. Bibliography Books Aaker, D. (2000) Brand leadership Free Press, New York Doyle, P. (1998) Innovation in marketing Butterworth-Heinemann, Oxford Drawbaugh, K. (2001) Brands in the balance meeting the challenges to commercial identity Pearson Education, London Groucutt, J. et al (2004) Marketing Essential Principals and New realities Kogan Page, Great Britain Johnson J Scholes K (1997)(4th Edition)Exploring Corporate Strategy Prentice Hall, Hemmel Hempstead. Johnson, G Scholes J (2004) (6th Edition) Exploring Corporate Strategy Prentice Hall, Hemmel Hempstead. Mullins, L. (2005) (7th Edition) Management and Organisational Behaviour Prentice Hall, Pearson, Harlow. Journals Hummels,H and Timmer, D. (2004) Investors in Need of Social, Ethical, and Environmental Information Journal of Business Ethics Jun 2004Vol. 52, Iss. 1 Kaler, J. (2003) Differentiating Stakeholder Theories Journal of Business Ethics Aug 2003. Vol. 46 Rowley, T (1998) A normative justification for stakeholder theory Business and Society. Mar 1998 Welch, J. (1997) Business ethics in theory and practice: Diagnostic notes. A prescription for value Journal of Business Ethics, Feb 1997. Vol. 16, Related Nike Resources On Business Teacher: Nike Case Study Nike SWOT Analysis How to cite Nike Business Essay, Essays